NEWS20 May 2024
UK – Media company Telegraph Media Group has launched a research and insights agency called Compass.
Compass will help companies to identify growth opportunities, provide answers to business questions and offer guidance and thought leadership.
Business can also access research tools and insights from Telegraph Media Group through Compass, with Compass tools able to be bought as a standalone offering or as part of a broader media partnership.
Karen Eccles, chief commercial officer at Telegraph Media Group, said: “Real-time publisher insights have surged in demand, making Compass a natural and timely product launch.
“It builds on the success of our subscriptions strategy, enabling us to extract extra value from our data and resources to help brands evolve and gain market share. The variety of requests we are seeing and how they are already informing big business decisions is very exciting.”