NEWS9 July 2024

Behaviorally hires MD for global strategy

News North America People

US – Shopper behaviour company Behaviorally has appointed Kelly Hickey as managing director, global client strategy, in its Chicago office.

Hickey was most recently chief commercial officer at PRS in Vivo and has also had spells at companies including Morning Consult, BDSA, Eversight and Nielsen.

Behaviorally’s global president Crispin Beale, said: “We are thrilled to welcome Kelly to the Behaviorally team. Her proven track record of driving client success and fostering strategic innovation aligns perfectly with our vision for the future.

“This appointment is a testament to our commitment to leveraging top-tier talent and cutting-edge technology to provide our clients with a competitive edge in the marketplace. Kelly’s leadership will be instrumental in enhancing our client strategy and driving impactful results.”