NEWS1 August 2024
UK – Coca-Cola Europacific Partners (CCEP) and The Coca-Cola Company (TCCC) have appointed food and drinks research, insights and strategic marketing consultancy Serendipity2 for a pan-European research campaign.
Serendipity2 will carry out a quantitative research project across five European markets for CCEP and TCCC, with both companies keen to improve their understanding of why and how people purchase soft drinks in restaurants and cafes.
The project will also seek to clarify which in-store, external and digital point of sale and merchandising material has the most positive impact on incidence growth.
Serendipity2 managing director Harriett Type said: “We are delighted to undertake another research project and to be able to share these actionable insights with both Coca-Cola Europacific Partners and The Coca-Cola Company.
“We have been working with both companies for over 20 years and it is an honour to be part of their continuing success.”