NEWS28 August 2024
UK – Customer platform HubSpot has launched an artificial intelligence (AI) tool to help brands understand how they appear in large language models and AI search.
The tool, called AI Search Grader, includes features such as a sentiment score looking at the language used in AI responses referring to a brand and analysis on where improvements can be made to increase their brand’s awareness and sentiment.
AI Search Grader is free and globally available in English for any marketer to use.
Nicholas Holland, vice-president of product and general manager of Marketing Hub at HubSpot, said: “What marketers have been doing for years to attract customers won’t be as effective in the future. People just aren’t using traditional search like they used to.
“As the tides are turning toward AI search, we want to help marketers stand out and get discovered in this new environment. That’s exactly what AI Search Grader will give marketers – a new, free way to connect with their customers in the AI era.”