NEWS26 September 2024
US – Polling business Morning Consult has appointed Franck Sarrazit as lead solutions architect with a remit to scale and activate brand measurement and campaign effectiveness.
Sarrazit (pictured) joins Morning Consult from Qualtrics, where he has held the role of principal XM scientist since 2017.
With a career in market research and consumer insights spanning two decades, he previously held senior roles at Kantar TNS and Synovate in North America.
At Morning Consult, Sarrazit is tasked with scaling the company’s research solutions. Established in 2014, Morning Consult conducts survey research to inform business and political intelligence.
Bill Pink, head of solutions architects at Morning Consult, said: “We are excited to welcome Franck who will tap into our unparalleled data collection capabilities to further refine and scale our research solutions for our customers.”