FEATURE24 October 2024
In this three-part series, host Liam Kay-McClean, deputy editor at Research Live, speaks to guests about whether there is a data quality crisis in the market research industry, what can be done to fix weaknesses in the industry’s data quality, and what the advent of artificial intelligence could bring.
Featuring:
Debrah Harding, managing director at the Market Research Society
Oscar Carlsson, founder at Milo Advisory
Kyle Ferguson, chief executive officer at Forsta
Andrew Cooper, founder and chief executive officer at Verve
Melanie Courtright, chief executive officer at the Insights Association
Melanie Courtright, chief executive officer at the Insights Association
Simon Glanville, managing director at Ronin
Rebecca Cole, managing director at Cobalt Sky and MRS Main Board member
Steve Phillips, chief innovation officer and co-founder at Zappi
Alexandra Kuzmina, innovation associate director, MMR Research