NEWS25 October 2024
US – Consumer insights platform AYTM has released an artificial intelligence (AI) research assistant to help researchers with gathering and analysing data.
The platform, called Skipper, allows users to generate survey drafts and find insights within data, as well as having an automated translation feature.
AYTM said that having an AI research assistant would help researchers keep control of their studies while harnessing the efficiencies of AI.
Lev Mazin, chief executive officer and co-founder at AYTM, said: “Gen AI is in many ways the missing piece of the puzzle that helps us make another huge leap toward our mission – to make insights more accessible to researchers around the world while making this complex process faster, deeper, more fun, intuitive and meaningful.
“With this early access, we’re just scratching the surface of the technological marvels that await just around the corner. But Skipper already feels capable, personable, ever-learning and tireless.”