NEWS20 November 2024
US – Reputation intelligence RepTrak has been acquired by Periscope Equity, a Chicago-based private equity firm, for an undisclosed amount.
The acquisition will help RepTrak expand its market position and focus on initiatives including strategic partnerships, artificial intelligence and in-platform user experience.
RepTrak is based in Boston and was founded in 2004, and is a provider of reputation data and insights.
Mark Sonders, chief executive officer at RepTrak, said: “This partnership with Periscope represents an exciting milestone for us. With their support, we’re well-positioned to accelerate innovation and enhance our offerings to meet the evolving needs of our clients.
“This investment strengthens our leadership position in the industry, empowering us to drive greater impact and deliver unmatched value within the marketplace.”