NEWS3 December 2024
UK – The winners of the Research Live Awards 2024 have been named, with Opinium winning Agency of the Year.
The awards, held at Old Billingsgate in London on Monday 2nd December and part of the MRS Awards held by the Market Research Society (MRS), also saw The Mix Global win Best Place to Work.
In-House Team of the Year went to the Health & Safety Executive, with Formula E highly commended.
Business Impact of the Year – UK was won by Marks & Spencer, Strat7 Jigsaw, Mindshare, YouGov and Kantar.
Deep Blue Thinking, Basis &and EuroMillions were named Business Impact of the year – Global, with Dscout and Vodafone highly commended.
Streetbees won Innovation of the Year, with Deloitte Digital highly commended, while Best New Venture went to Opinium Amsterdam.
Young Researcher of the Year – Client was awarded to Amanda Hammond at Sky, and there were two winners of Young Researcher of the Year – Supplier: Taiye Akin-Akinyosoye at Truth Consulting and Laura Gafforio at The Good Side.
The MRS President’s Medal went to Professor Sharron Hinchliff, Nursing & Midwifery School of Allied Health Professions, University of Sheffield in collaboration with artist Pete McKee.
The Liz Nelson Grand Prix for Social Impact went to the UK Health Security Agency and Basis.
Jane Frost, chief executive at MRS, said: “It’s been a landmark year for the research and insights sector. The quality of this year’s awards submissions are yet another reminder of the value the sector adds to the UK economy – now at £9bn a year.
“But the impact we have goes beyond cold, hard economics. This year’s entries reflect the hard work across the sector to put inclusion and sustainability are at the heart of research projects and ensure that we’re making a difference for real people and communities.
“This year has been one of particular political and economic unpredictability. There have been plenty of obstacles we’ve had to face as a sector. This year’s MRS Awards are a clear indicator that we’re ready to continue grappling with these challenges next year and raise the already high bar we set ourselves. 2025 is sure to present major opportunities for research to help answer society’s biggest questions – and I’m excited to see what the sector delivers next.”
For the full list of award winners, please click here.