NEWS17 January 2025

Touchstone Research names COO

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US – Market research company Touchstone Research has promoted Travis Santa to chief operations officer (COO).

Santa (pictured) was most recently vice-president and data privacy and security officer at Touchstone Research, focusing on data security, operational excellence, organisational management, systems operations and client services.

In his new role, Santa will oversee the company’s strategic operations and day-to-day functions.

In addition to his position at Touchstone, Santa serves as chairman of the board at the Certification Institute for Research Quality.

Aaron Burch, chief executive at Touchstone Research, said: “Travis’s journey at Touchstone is a testament to his exceptional work ethic, leadership, and expertise. His unwavering commitment to excellence has been instrumental in our growth and innovation.

“As COO, I am confident that he will further elevate our operations and drive continued success. It’s been inspiring to watch his progression from one of our first team members to COO – an achievement that embodies the heart of our company’s values.”