The future of research and the researcher of the future

Rix took away those ideas, assimilated and enhanced them, and then used them to put together the four articles you’ll read in this series:

Insight at the top is a notional interview with a future customer centricity officer (CCO) at a fictional, global e-tailer

A new breed of agencies profiles four future agencies, exploring why they were set up and what their differences are.

Flex, future researcher reveals a week in the life of the future researcher

The Insumer is a blog post by a future ‘Insumer’, a professional consumer whose job it is to ‘be’ customer insight.