2CV hires US research director

Hom (pictured) was previously vice-president at Kantar, spending four years in the firm’s qualitative team.

Before Kantar, Hom was at Maru Group and also has led her own qualitative insights agency.

In her new role, Hom will work in the tech and entertainment and life and style global practices at 2CV.

James Redden, chief executive officer for Asia-Pacific and the US at 2CV, said: “We’re thrilled to welcome Maria to 2CV. She will add significant capabilities to the team as we continue to grow our international client base.”