NEWS27 January 2011
Unilever’s consumer shopper insight manager Martijn Van Kesteren and InSites Consulting’s Tom DeRuyck present an overview of the research community built for the Ben & Jerry’s Ice Cream brand, explaining how fans were given the opportunity to become future-shapers.
The video was filmed at the Online Research Methods conference, held in London on 27 January.
Video:
Unilever/Ben & Jerry’s online communities case study – Martijn Van Kesteren and Tom DeRuyck
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2 Comments
Deborah Gemmell
14 years ago
Great presentation! We have found many of the same things with our online research communities.
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Annie Pettit
14 years ago
Very funny. In the quantitative space, there is an n=30 rule as well. Quant and qual always meet somewhere. :)
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