AERS adds PayPal data to eBay market research tool

Advanced Ecommerce Research Systems (AERS) said the deal with PayPal expanded the scope of its Terapeak tool, which until now has been primarily used by eBay sellers as a source of data on average historical prices and bidding activity for products listed on the auction site.

Fred Speckeen (pictured), CEO of AERS, said: “This new toolset allows sellers to put a microscope over their [PayPal] accounts and gain a thorough understanding of their customers. We’ve created a bookkeeper that never sleeps.”

PayPal is owned by eBay and is one of the most commonly-used payment systems on the site.