NEWS25 February 2013
US — Marketing intelligence firm Aggregate Knowledge has raised $11.4m in new funding following the acquisition earlier this month of analytics software developer Quantivo.
David Jakubowski
The new funding brings the total invested in the California-based business to $44.9m.
Aggregate Knowledge’s media intelligence platform combines media and audience data to help advertisers and agencies plan campaigns and track performance. The acquisition of Quantivo added point-of-sale data and analytics to the mix.
The new financing was revealed in an regulatory filling. Investors were not disclosed.
Aggregate Knowledge is headed by CEO David Jakubowski (pictured).
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