Allegra Insights hires new head of business development

Mogford (pictured) joins the company from First Protocol, a live communications agency, where he was sales & marketing director.

His priorities will include developing Allegra’s presence in the fashion, beauty and lifestyle sectors, as well as supporting the growth and development of the Allegra Insights consumer panel.

“Coming from outside the research industry, Simon brings a fresh perspective to our business, as well as a strong track record in securing and retaining market leading brands as clients,” said director of insight, Anya Marco.

“This appointment will enable us to demonstrate the value we add to a wider range of prospective clients and in doing so further establish Allegra Insights as one of the UK’s leading consumer insight specialists.”