NEWS6 March 2017
US – Cable operator Altice USA has acquired advertising platform Audience Partners in order to enable multiscreen addressable advertising solutions.
Altice USA is the US subsidiary of Altice N.V., a global entertainment, telecommunications and media enterprise, and was established following the acquisitions of Suddenlink Communications in 2015 and Cablevision Systems Corporation in 2016. Audience Partners is a provider of data-driven, audience-based digital advertising solutions.
“By acquiring Audience Partners, Altice USA aims to build the most innovative, data rich, and intelligent advertising platform, offering our advertising and MVPD clients the ability to implement multiscreen addressability and advanced analytics,” said Dexter Goei (pictured), chairman and CEO, Altice USA.
“We are very pleased to welcome Audience Partners to the Altice USA family.”
Terms of the deal have not been disclosed.
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