Analytics firm ClickFox raises $18m in Series C funding

The firm said that cash will be used to expand its sales and marketing efforts as part of the company’s “aggressive plans” to establish a presence in Europe and Latin America.

Morgan Stanley AIP managing director Jamey Sperans said: “We recognise the enormous potential and value of data in today’s enterprise. But too often this data is ‘trapped’ inside separate functional areas and difficult to understand in any holistic way.

“We believe ClickFox is literally transforming the way some of the largest, most consumer-savvy businesses in the world analyse – and act upon – the wealth of customer and customer transaction data they capture in the normal course of operations.”

The firm was founded in 2000 and its technology collects and analyses consumer data from sources such as call centres and websites to provide clients with an overall view of their customers’ behaviour.