Anametrix sets up advisory board

Jay Baer, Huw Griffiths and Jim Sterne have joined Eric Otterson on the advisory board, which will offer strategic insight and guidance to the company.

Baer is the founder of social media and content consultancy Convince & Convert while Griffiths is global performance office at Universal McCann.

Meanwhile, Otterson is the SVP of business development at Cooley and Sterne is the founder of the eMetrics Summit and Digital Analytics Association.

Anametrix CEO Pelin Thorogood said: “I am already excited about the ideas that will come out of conversations with such an esteemed group of thought leaders.”