AYTM names Emea and APAC client director

Caldwell (pictured) will help AYTM expand in key strategic regions and was previously senior director of partnerships Emea and US at Pureprofile, having worked in the research sector for 33 years.

Lev Mazin, chief executive at AYTM, said: “Johnny has earned a renowned reputation throughout the global consumer insights industry.

“His decades of expertise combined with a relentless pursuit of client success makes him the ideal leader as we enter this exciting new phase of growth for AYTM.”

Lisa Santos, vice-president of client engagement at AYTM, said: “Johnny brings thought provoking creativity to our global consumer packaged goods team here at AYTM; his enthusiasm for the industry shines and offers face-to-face time with clients with focus on growing our European partnerships.”