NEWS11 December 2024
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UK – Data science and survey data firm Bayes Price has acquired market research company Red Centre Software (RCS) for an undisclosed amount.
The deal will see RCS technology integrated into Bayes Price’s platforms, while introducing an online platform that offers interactive reporting with AI-supported analysis and visualisation.
RCS founders Roland Seidel and Dale Chant will remain active members of the Bayes Price team following the acquisition.
RCS was founded in 2004 and is based in Melbourne, Australia, running its survey data processing platform Ruby.
Bayes Price co-founder Matt Gibbs (pictured) said: “Roland Seidel and Dale Chant’s work is unparalleled. Their technology has set a benchmark in the industry.
“When the chance arose for Bayes Price to be involved in the next chapter of RCS technology, we jumped at it. Together, we will drive even more innovation, creating data solutions that meet the evolving needs of insights professionals.”
Seidel added: “Joining Bayes Price is a highly auspicious step forward for RCS and our clients.
“Bayes Price shares our commitment to innovation and quality, and we are delighted to be working together to bring new solutions to the industry.”
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