Big data firm GoodData gets big investment

The company, whose total investment to date is $53.5m, said the new funding would be put towards technology innovation and sales and marketing efforts.

Founder and CEO Roman Stanek (pictured) said: “It’s time to pull the plug on the old business intelligence model. We are pioneering a new approach to business intelligence that will monetise and bring big data to life.”

Previous investors, including Andreessen Horowitz and General Catalyst Partners, also contributed to the series C funding round.

GoodData technology, including data dashboards, are used by AOL, Groupon, Nielsen and Time Warner Cable to keep tabs on and analyse a range of different business intelligence inputs including sales data, marketing leads and customer satisfaction scores.