NEWS19 September 2024
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS19 September 2024
FRANCE – Market research agency Bilendi & Respondi has added a feature to its artificial intelligence (AI) qualitative research platform to allow users to develop and script discussion guides.
The feature added to BARI (Bilendi Artificial Research Intelligence), part of the company’s Bilendi Discuss platform, proposes a guide outline for various research phases, once the researcher has defined the project settings and research objectives.
The proposal, once suggested by BARI, can then be modified or accepted by the user.
Once the research process is validated, BARI then generate the final guide with qualitative and/or quantitative questions and tasks for each target group, with options for the user to modify or validate the proposals.
Marc Bidou, chief executive and founder of Bilendi, said: “Our AI, BARI, is becoming a true team member for researchers, supporting them from the very start and facilitating the entire research process – from creating the discussion guide to automated moderation and delivering summaries and analyses.
“We are very excited about BARI’s ongoing developments, and the first customer feedback encourages us in our continued innovations.”
Related Articles
0 Comments