Bir joins Double Helix as head of APAC consulting business

Bir was most recently head of Deloitte Consulting South East Asia Life Sciences and Healthcare practice, and the company said his appointment signaled its aim to become the market-leading provider of strategic consulting to the healthcare and life sciences sectors within Asia Pacific.

Amar Urhekar, McCann Health Asia Pacific EVP, said: “This is truly a significant development for Double Helix and McCann Health in the region. We are delighted to welcome a high caliber and experienced professional such as Callum to the McCann Health Asia Pacific family. His appointment will give us a tremendous competitive advantage, and further strengthen our leadership position and offer in Asia Pacific.”