Bonobos taps Qualtrics for consumer insight

The firm said that using the Qualtrics platform will allow it to send out surveys to customers, giving them a better understanding of what they are looking for and ideas on how products can be improved.

Initial results of the research include Bonobos designing a better fitting shirt and making changes to its sweater and denim ranges.

Craig Elbert, VP of marketing at Bonobos (pictured), said: “Since the start, we’ve built our business on customer input in order to design better-fitting clothes and a better shopping experience. By leveraging Qualtrics as our do-it-yourself research platform, we’re able to effortlessly create intuitive surveys, therby targeting specific markets while working within a lean start-up budget.”