Bounce Insights launches AI tool

The tool, called Bounce AI Insights, will use AI to interrogate data, generate executive summaries and provide tactical observations to inform research projects.

Bounce AI Insights is human led, with in-house researchers complementing the AI methodologies when carrying out data analysis.

Rob Kiely, chief commercial officer at Bounce Insights, said: “At Bounce Insights, we’re building an AI-driven end-to-end consumer research platform, with a proactive recommendation engine that delivers.

“Bounce AI Insights is another step on that journey, delivering real insights, from real people, in real-time for brands around the world.”