Brox.AI raises $1.9m in funding round

The funding round saw contributions from technology investors Wonder Ventures, Scribble Ventures, Vela Partners and Josh Roth, chief technology officer at Ring.

The brand tracker will be artificial-intelligence driven using OpenAI and will cover both quantitative and qualitative research to understand data on brand perceptions.

The data will be based on survey video responses and the tracker will analyse more than 30,000 video interviews a week.

Brox.AI was formed in February 2023 by Hamish Brocklebank and Durge Seerden, who previously sold their start-up to YouGov, to use AI in amalgamating qualitative and quantitative datasets to offer insights into global brand perceptions.

Brocklebank said: “We envision Brox.AI significantly accelerating insights retrieval for chief marketing officers and brand researchers, potentially 100 times faster than conventional methods.

“With the advent of large language models blurring the lines between qualitative and quantitative insights, our emphasis is on aiding clients to get answers to their crucial answers in real time.”