Chartbeat debt offering raises $975,000

The funds top up the $3m the company secured in August 2010 to support the development of its analytics platform, which counts publishers The Onion, Salon.com and Billboard, and companies such as EA, Starbucks and Groupon among its customers.

Chartbeat is part of Betaworks, an incubator for new media companies. Betaworks CEO John Borthwick, Chartbeat’s boss and finance director Tony Haile and Antonia Abraham, and Saul Klein of investors Index Ventures are all named as “related persons” in the SEC filing for the debt offering.