Cint launches brand measurement tool

The tool, called Lucid Impact Measurement by Cint, combines Cint’s global research technology platform and opportunity-to-see survey methodology to allow advertisers to measure the impact of their campaigns across social media platforms, as well as digital, including connected television and linear TV.

Lucid was acquired by Cint in 2021; Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Japan, Gurgaon and Sydney, among others.

Lindsay Fordham, vice-president of product at Cint, said: “In the dynamic world of advertising, understanding the true impact of your campaigns is paramount.

“With our integration of social into Lucid Impact Measurement, we are unifying the fragmented, providing a combined view of brand lift across digital, TV and now, social platforms.”