Client Cupid founded

Client Cupid is founded by Andy Davies (pictured), who is based in Mexico City, most recently worked at Delineate as client success associate director and has experience working client-side for brands including Weetabix and Britvic.

Davies said the company was looking to help guide agencies towards marketing content and pitch presentations that address the challenges client-side researchers face.

The company is focused on the UK, US and Latin American markets, with a series of videos to be launched soon on how research agencies can improve their pitches to clients.

Davies added: “I’m thrilled to launch Client Cupid and start helping research agencies better connect with their ideal clients.

“While refining the idea, I spoke with both client and agency-side researchers and it became more and more clear that there’s a win-win here in helping agencies level-up the way they pitch.”