CMA launches research into use of consumer data

The research is part of the CMA’s wider project looking into the commercial use of consumer data, including personal data and aggregated, anonymised metadata. The research will be undertaken by DotEcon and Analysys Mason on the CMA’s behalf.

“The researchers will examine available evidence and contact businesses operating in the sectors, as well as third parties, to understand how and why they are collecting and using consumers’ data,” the CMA said.

The authority recently launched a call for information on the commercial use of consumer data, with the intention of gaining a better understanding of the benefits, concerns and risks relating to consumer data collection and use by businesses.