Comparethemarket.com signs up for Speed-Trap analytics

The technology will be used to discover how visitors use the site so that products, content and offers can be optimised. The site’s television advertising campaign is fronted by meerkat Alexander Orlov (pictured).

Comparethemarket.com’s managing director Mark Vile said: “The partnership between IS Solutions and Speed-Trap provided us with the complete solution for developing insight on consumer behaviour on our site. This insight will in turn enable us to improve the overall user experience.”