Compass points to Rentrak’s offering

The agency will use Rentrak’s StationView Essentials, which includes its Polk Automotive Segmentation, to make more efficient and effective advertising buys for its TV advertising clients.

“We’re proud that Compass Marketing and Consulting is the first agency in Florida’s state capital to be using Rentrak ratings,” stated Daryl Green, agency director at Compass Marketing and Consulting. “We believe that electronically gathering TV audience data based on thousands of homes year-round, versus collecting just a few hundred paper diaries a few times of year, is a superior way to measure viewing.”