NEWS20 January 2011
US— LogicLab, a marketing analytics firm, has signed a deal to add traffic, audience and engagement metrics from website audience measurement firm Compete to its TargetLab planning platform.
TargetLab is designed to help advertisers match their targets against an index of audience profiles covering multiple marketing channels.
LogicLab president Christopher Wilson said the addition of Compete’s data “will add tremendous value to our clients who are looking to integrate online media in their broader mass marketing plans”.
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