NEWS9 August 2012
UK— ComScore has achieved industry certification for its audience measurement tools from the UK’s Audit Bureau of Circulation (ABC) and Spain’s Informacion y Control de Publicaciones (OJD).
The ABC has audited and certified ComScore’s GSMA mobile media metrics product as well as its Validated Campaign Essentials tool, while OJD’s certification applies to the ComScore Direct measurement product.
Mike Read (pictured), SVP and European managing director of ComScore, said the certifications were “important industry confirmation of our measurement practices in Europe”.
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