ComScore goes multi-platform with digital business analytic

Digital Analytix Multi-Platform builds on earlier offerings to understand customer behaviour across platforms – from smartphones to tablets to TV set-tops.

Vice-president at comScore Jodi McDermott said “Using more sophisticated logic to associate disparate multi-platform engagements with a single customer, Digital Analytix Multi-Platform provides unparallelled insight into the complete customer journey from acquisition to conversion.”

• The launch came ahead of comScore’s investor’s day and its board of directors has also approved a share repurchase program of an aggregate $50m of its outstanding common stock through 29 May 2014.