ComScore makes ad effectiveness appointments both sides of the Atlantic

Shiffman will lead the company’s work with its agency clients, focusing on advertising effectiveness. Meanwhile in the UK office, Duncan Trigg has joined the company as vice-president of advertising effectiveness.

Trigg will be responsible for industry thought leadership and education around comScore’s advertising effectiveness solutions across all global markets outside of the US. He has worked in the digital media industry for more than 15 years most recently as chief executive officer at Project Sunblock, a content verification company.

Shiffman joins comScore from MediaVest where he was executive vice-president and director of research.