Comscore reveals its GamePlan to market

The company claims that the tool will help publishers and developers “efficiently allocate advertising and marketing expenditure, enhance an understanding of one’s target audience and retool games on the fly to increase their appeal to the right market.”

GamePlan combines the firm’s consumer digital behaviour data with measurement of consumer attitudes, behaviours and lifestyle attributes. The service forms part of Plan Metrix, the firm’s digital strategy optimisation product suite.