ComScore takes online video measurement to Spain and Lat Am

The Video Metrix service is now available in 16 countries, and the company said it plans to take it to more countries soon.

Alejandro Fosk, ComScore’s senior vice president for Latin America said: “Online video viewing has become an essential part of the digital consumer experience in every corner of the globe… With online video content evolving from a largely user-generated environment to more professionally produced content, including network television programming, marketers have the opportunity to utilise this increasingly sophisticated platform to reach and engage consumers.”