ComScore wins Indonesian online audience measurement contract

ComScore will carry out online audience measurement in the country for two years from 2016 to 2018.

The appointment has been made by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country, and which together make up the Indonesian Digital Measurement Consortium (IDMC). They are: the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (P3I). 

“For the past couple of years, we have seen encouraging growth in the country’s digital advertising industry," said Jerry Justianto, IDMC chairman.  

"However, the industry is still facing a measurement complexity that confuses advertisers, agencies and media owners alike. In the absence of a standardised measurement tool to assess the advertising media, there is a lingering doubt toward data validity, hence it’s hard for the industry to reach its full potential.

"We are really glad to finally appoint this measurement standard, thanks to the hard work of various industry stakeholders.”