NEWS23 May 2013
US — Global marketing services agency G2 USA has appointed David Coppock to lead the agency’s data and analytics practice as executive director.
Coppock, who takes on the rule on 4 June, joins from TRA where he was vice-president of advanced analytics and will report to G2 USA CEO Harvey Kipnis.
Kipnis said: “David brings a tremendous pedigree and wealth of marketing experience to G2 USA. His skills cut a wide swath across advanced analytics, data mining and econometrics. Our data analytics practice will continue to be a driver of our client’s growth over the coming years.”
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