CozyCot appoints Nielsen for web analytics and audience measurement

Nielsen will be responsible for delivering insight into CozyCot members and profiles of site visitors. Online surveys will also be used gather information for the website about how its readers consume beauty products, technology and fashion.

CozyCot founder Nicole Yee (pictured) said: “We recognise that marketers want to know that their advertising investments are reaching the audiences that matter most to them. The work we are doing with Nielsen will provide our advertising clients with the transparency they need to make an informed decision on their advertising spend.”