Daivid names head of US

Daboll (pictured) was previously chief executive at Ace Metrix and chief of strategy and insights for iSpot.TV, which acquired Ace Metrix in late 2020.

Prior to Ace Metrix, Daboll served as chief of insights at Yahoo!, and president and chief executive at ComScore Media Metrix.

At Daivid, Daboll will be tasked with expanding the firm’s presence in the US, with one of his first tasks to start assembling a team to support the company’s US-based clients.

Daboll will report directly to Daivid chief executive and founder Ian Forrester, who is based at the company’s London headquarters. 

Forrester said: “Peter is an industry pioneer who is uniquely qualified to drive Daivid into the next exciting stage of our growth. His deep industry expertise and vision will be instrumental in shaping Daivid’s future and driving much-needed innovation across the industry.

“Peter will help accelerate our growth and deliver exceptional value to our US clients.”