Data startup Incorta raises $30m

Founded in 2013 and headquartered in San Mateo, California, Incorta aims to speed up how companies derive insights from data by using a model that removes the exact-transform-load (ETL) process typically used in data projects.

The Series C funding included participation from GV, Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Ron Wohl.

Incorta will use the funding to acquire talent, invest in its technology and extend partnerships with public cloud providers.

Osama Elkady, co-founder and chief executive, Incorta, said: “As businesses race to become more data-driven and make real-time decisions across every aspect of their business, the volume and complexity of their data simply cannot be handled by the traditional ETL-based data warehouses.”

Rob Rueckert, managing director for Sorenson Capital, added: “Incorta is poised to upend the data warehousing market with innovative technology that will end 30 years of archaic and slow data warehouse infrastructure.”