Dixons Carphone and GfK share sales data

Under the agreement, Dixons Carphone will become part of GfK’s point of sale (POS) tracking solutions for their sectors, which form GfK’s prescriptive analytics around market insights and sales effectiveness.

Anthony Morris, analytics & strategy director at Dixons Carphone, said: "We are pleased to be partnering with GfK. Data-based analytics are increasingly at the heart of how we help customers discover amazing technology."

Michael McLaughlin, head of retail for GfK, added: "This partnership reinforces our position as the market leader for point of sales data in the technology sectors, and underpins our relentless focus on building and strengthening partnerships with retailers."