NEWS22 February 2013
US — Online ad verification firm DoubleVerify has had its verification and viewability products accredited by the Media Rating Council (MRC), the media measurement auditing body.
The accreditation is to certify that DoubleVerify’s procedures adhere to the MRC’s minimum standards for ratings research and to other industry-accepted guidelines for digital campaign measurement.
DoubleVerify’s pixel and crawler technology checks that ads are placed correctly, that they are viewable and that they are not displayed against inappropriate content, including ads from rival brands.
Pictured is CEO Wayne Gattinella.
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