Dun & Bradstreet buys NetProspex

NetProspex and its employees will continue to operate out of Waltham, Massachusetts. NetProspex CEO Michael Bird will become general manager of the newly-named Dun & Bradstreet NetProspex, reporting to Josh Peirez, chief operating officer, Dun & Bradstreet.

The company said the addition of the NetProspex Workbench data services platform and CleneStep^TM methodology to Dun & Bradstreet’s global commercial database will help customers to better understand their ideal customers, identify and prioritise opportunities and grow their business.

Bob Carrigan, president and chief executive officer and director of Dun & Bradstreet said: “This acquisition fills a growing need for marketers by providing quality relationship insight at the centre of their marketing data strategy.”