Eastbridge Consulting adds director of research

Bates joins the company with 20 years experience in qual, quant, strategic marketing and planning and product development. She previously ran her own company InFocus Consulting.

Eastbridge’s vice president Bonnie Brazzell said: “Many of our clients already know Ginger since she has been a contractor working on our projects for several years now. She is an experienced focus group leader and has already introduced new technologies like online focus groups to our clients.”