NEWS4 August 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Nearly eight in ten ( 79%) of UK adults use catch-up technology and streaming services to watch multiple episodes in one setting, according to Ofcom’s latest annual report.
Media regulator Ofcom’s Communications Market Report 2017 revealed that 35% of British adults binge watch every week, and 55% do it on a monthly basis. Around a third ( 32%) of people say they have missed out on sleep or made themselves tired the next day because they had spent time binge-watching.
There are some differences across age groups: 53% of those aged 12-15 enjoy ‘watch-a-thons', compared with 16% of over 65s.
More than a third ( 35%) of binge viewers, and almost half ( 47%) of those aged 16-24 are trying to cut down on their viewing in some way. This includes rationing their viewing ( 19%), finding an alternative hobby ( 10%) or cancelling a TV subscription ( 4%).
The report also contained information on where adults watch programmes and films on any device or service and feelings around watching TV together.
“Technology has revolutionised the way we watch TV," said Lindsey Fussell, consumer group director at Ofcom.
"The days of waiting a week for the next episode are largely gone, with people finding it hard to resist watching multiple episodes around the house or on the move.
“But live television still has a special draw, and the power to bring the whole family together in a common experience.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Featured company
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments