NEWS9 June 2010
US— Online panel provider E-Rewards has struck a deal with MarketTools to offer the latter’s TrueSample panel cleaning software to clients.
The firm will use the software as “additional validation” of its E-Rewards and Valued Opinions branded panels in the US, UK, France and Germany, as well as integrating the technology into its programming and hosting services.
TrueSample combines validation techniques, digital fingerprinting and de-duplication processes in an effort to ensure that respondents are who they say they are and to prevent them from taking the same survey twice.
MarketTools president and CEO Scott Arnold (pictured) estimates that, after the deal with E-Rewards, some 70% of all unique survey panelists in the US have been certified by the TrueSample software.
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
0 Comments